WHO WE ARE
Discover Our Story and how the Lotyere brand presents itself to the market
The Brand
Lotyere, a brand registered in more than 30 countries around the world, presents itself to the market with Collections of high-quality leather goods 100% Made in Italy (bags, small leather goods, and accessories), whose value is based on careful aesthetic research and selection of materials, on internal skills and stylistic inspirations, and on excellent production from the best Italian artisan workshops.
A proposal in the luxury accessories sector that combines the true essence of Exclusivity and Functionality with the offering of Exclusive Services. The Brand targets individuals characterized by a refined socio-economic-cultural profile, who can recognize the quality of what they see and touch, eager to experience it fully, in an essential and functional way, in their daily lives.
IL NAMING
The naming of the brand Lotyere has its origins in the early 1800s, drawing inspiration from a story featuring a wealthy French family.
Driven by a strong spirit of entrepreneurship, surrounded by passion and culture, it moves beyond its own geographical and cultural boundaries, leaving the city of Paris to arrive in distant America, where it rediscovers a new and distinctive affirmation in the city of New York.
A journey that goes beyond the vision of the everyday, an experience aimed at exploring new ways of interpreting the concept of Exclusivity as
active and pioneering, with inclusive matrix modalities.
The vision
Pure, authentic beauty rich within.
For Lotyere, luxury means Value and Beauty displayed every day, and not just exploitable on certain occasions. A rich cultural exchange among a community of people who share the same approach to things: able to think quickly but rooted in the belief of a quality built with love and expertise.
For this reason, the O of Lotyere is open: like the community it represents: cosmopolitan, dynamic, yet rooted in a ground of awareness. People capable of pausing to reflect and at the same time giving rhythm to the world. Even objects respond to a dual value: both curved and rigorous lines.
Discover how we interpret fashion and luxury
MANIFESTO
Luxury has never been so evolved.
"Stop imposing from above and become a sharing of thought, an attitude to innovate, a desire to look beyond. The Lotyere philosophy is a Manifesto that unites reason and feeling. Born on a cultural ground that assimilates elegance and function, to go beyond the line of style and common sense of fashion."
Lotyere affirms the natural right to beauty, to the extraordinary everyday. It affirms the right
natural to freedom: of movement, of choice, of culture, without falling into the rhetoric of the logo. The brand is embossed in light gold for the women's collection or in palladium for the men, almost iridescent, because what drives desire are personalities distinguished by the awareness of being, not of appearing.
A set of values that creates a community, called by the "O" of its brand. The natural urge to explore does not betray the ability to pause and reflect. The exceptional invades the everyday. Everything flows, everything is oriented towards improvement, always.
For this reason, we love the word "perfectionism": which is neither "perfect" nor "perfectible". It is an aspiration to always improve. The desire to seek always new solutions, with the certainty of two values. The historical heritage of great craftsmanship and the technology that pervades a.
object in an almost invisible way, allowing rational construction techniques to filter through without compromising the aesthetic charm.