THE CHARM OF PRAGMATISM
What does functional aesthetics mean? Designing comfort alongside beauty.
It means a hidden compartment to store fitness clothes and shoes or for short travel; a zipper closure that glides silently; a leather interior capable of holding a 13" or 14" laptop; soft and sinuous sides that provide versatility in capacity; an ergonomic relief that makes a backpack capable of alleviating the load from the back of the wearer; an internal divider that protects items even when the bag is open. It means water-repellent and stain-resistant pebbled leather.
Extreme lightness, combined with the solidity of a multifunctional accessory. Pragmatism never wrinkles, in any way, the dream of an object that is captivating at first glance.

FUNCTIONAL REFINEMENT
'EMOTIONAL RATIONALITY'
Lotyere's "functional" approach is based on meticulous attention to daily needs in terms of practicality, versatility, usability, and consumption.
"We combine different lifestyles from the professional to the more playful. We do all this by observing our Clients and their needs on a daily basis and using a direct, real, and spontaneous dialogue with them. All of this has driven our product to achieve the definition of real smart luxury items."